WHEN CORUM SPEAKS WITH THE WORLD’S LEADING BRAND AND BUSINESS ICONS CORUM is proud to announce that Jimmy Wales, founder of Wikipedia, is the 2008 winner of THE GLOBAL BRAND ICON™ OF THE YEAR AWARD supported by the Swiss Watchmaking Brand. He is the second person to win this honor as the inaugural award was won in 2007 by Al Gore, the former U.S. Vice President who went on to win the Nobel Peace Prize later that year. Jimmy Wales received a CORUM watch - the Romvlvs Dual Time in red gold - as a distinguished award at the Global Brand Forum in Singapore on August 14. Over the last 5 years, the Global Brand Forum has become the world platform for inspiration and thought leadership in the area of brands and business. Called the “Davos of Branding”, this exclusive event highlights the achievements of people in the global arena who have made an outstanding contribution to the world and redefined business. For 2 years, CORUM has been supporting the Global Brand Forum in offering a privileged stage to the world’s leading brand and business icons. During two days at the Ritz Carlton Millenia in Singapore, from August 14 to 15, 8 outstanding speakers were gathered to bring their voice and vision to the theme of: “The maverick approach to brand building”. A time to share and discuss experiences, learning and insights on what it takes to build disruptive brands. The world’s leading marketing experts were asked to show how their approach helps to build brands with the courage to step outside of their comfort zone and to go against the grain. CORUM shares the values upheld by the Global Brand Forum and is concerned by the chosen theme of Maverick Approaches to Brand Building because the Swiss watchmaking brand aims on a daily basis to achieve a sustainable competitive advantage by adopting a more disruptive approach. This year, by giving this award to Jimmy Wales, CORUM is proud to highlight the work of a man who has himself become a brand that stands for good, giving free access to human knowledge on a worldwide level. He duly represents what CORUM continually supports: To unlock and conquer new perimeters of innovation and breakthrough. CORUM will support the next Global Brand Forum which will be held in Malaysia in November. Press release | 
