 The Gemwatch: Icelink at Baselworld 2008
Forecast of Snow for Basel.
Basel, April 3-10, 2008. At the junction of "no complex" design audacity and traditional Swiss watchmaking, the 6Timezone Snow collection by the Swiss gemwatch brand Icelink issues its weather forecast from Geneva: snow flurries with an avalanche of diamonds...
A reflection of a strong identity, the 6Timezone Snow collection resolutely interferes with climatic convention and casts a chill on watchmakers. Already, the weather prediction could not be more explicit: Andy Sogoyan, founder of the brand and advocate of the "I'm successful and it shows" attitude, is due to arrive on the Baselworld scene with snow on his wrist. What's more, he has laid claim to double the exhibition surface. 6Timezone Snow: Diamonds in Suspension The ultimate in audacity: As if challenging the laws of weightlessness, Icelink places dozens of diamonds suspended in a liquid called "IceFuel©" in one of the six dials of the 6Timezone Snow. Due to the reflection of light in the prisms of timelessness, wonder takes hold with each movement of the wrist. It's like witnessing the spectacle of spring sunshine darting across an immaculate field of fresh snow. Initially designed to allow the simultaneous reading of six different time zones in six dials, the Big Case model has reallocated two of the dials. A fifth dial displays the date while the sixth dial becomes a depository of diamonds: this snow zone is the ultimate tribute to a reinterpretation of the Swiss Alps - without kitsch, just with a sense of the sublime and the pure. Los Angeles Outside, Swiss Inside Anything but adverse to shaking up conventional watchmaking, the Icelink brand assumes its allegiance to the new era of no complex. Without defiance to the values of the know-how of secular Swiss watchmaking, a superb gemwatch addresses the aspirations of those who identify with audacious luxury and who enjoy life without reservation. California entrepreneur and watchmaker Andy Sogoyan is the uncontested creative artisan of this movement. His presence at Baselworld in 2007 already delighted the media and opened up new markets. The company's headquarters are now on Swiss soil. In 2008, Andy Sogoyan will double his exhibition area, redesign the Icelink stand, avail himself of additional communication resources, and serve his "Icelunch" at 1 p.m. each day to all of his brand's aficionados. Press release | 
