Jaermann & Stübi set to bring St Andrews to Baselworld 2008 The new Swiss watch brand Jaermann & Stübi will be unveiling a new product at Baselworld 08 that is sure to be a hit with golf lovers everywhere. The "St Andrews Links" collection has been developed in collaboration with the legendary St Andrews Links golf course in Scotland. The recently founded watch company Jaermann & Stübi caused a buzz of excitement when it launched its first watch, the Jaermann & Stübi golf watch. The story of the luxurious golf watch had its beginnings in a model with an automatic mechanical movement and an integrated mechanical golf counter, and it represented a genuine innovation in the watch market. The innovative new company grew rapidly over the course of that first year, achieving a level of success that has now enabled it to develop further models. Elegant design, impeccable functionality and superb engineering skills are the key characteristics of this new Swiss brand of watches for golfers. The entire watch mechanism is provided with a shock absorber and both the watch movement and the integrated golf counter are designed to be entirely mechanical. The quality of the watch mechanism is genuinely outstanding, enabling it to comfortably take its place alongside the mechanisms of traditional, high-quality brands. As unashamed perfectionists, watch connoisseurs and passionate golfers, Jaermann & Stübi have developed their products on the basis of top-quality innovations combined with tradition and exclusivity. St Andrews Links – the perfect model for passionate golfers
The success of their first product was a tremendous boost to company founders Jaermann and Stübi in their search for the perfect mechanical watch for styleconscious golfers. The two entrepreneurs had long cherished the idea of developing a watch in collaboration with St Andrews Links, home to the world's oldest and most legendary golf course. Recognized as the Home of Golf, St Andrews Links has hosted the game since the 15th century and is renowned as being the place where the rules of the game were set down for the very first time. The collaborative venture began to take shape when Jaermann & Stübi had the opportunity to participate as sponsors in a tournament in St Andrews in September 2007. This enabled Urs Jaermann and Pascal Stübi to make contact with the prestigious golf venue in a relaxed and informal manner, and they were pleasantly surprised by the enthusiastic reaction of the St Andrews Links Trust team to the Jaermann & Stübi golf watch. Everything was now in place for a collaborative venture to create a special St Andrews Links model. One of the key reasons behind the positive response and enthusiasm shown by St Andrews Links Trust was the fact that the Jaermann & Stübi brand focuses all its activities on golf and has positioned itself exclusively as a golf brand, thus pursuing the same values as St Andrews itself. The brand's outlook very much corresponds to that of St Andrews Links Trust, and the proceeds from sales of the watch will be contributing towards maintaining and preserving this historic golf course. St Andrews Links – the watch
The St Andrews Links model is made from steel and boasts exactly the same functions as the classic Jaermann & Stübi watch. The St Andrews models have the words "St Andrews Links" engraved on the bezel and the coat of arms of the legendary golf venue engraved on the back. In addition, this model is differentiated from the standard models by the fact that various elements appear in blue, the colour of St Andrews. The engraving of the names Jaermann & Stübi and St Andrews Links on the back of the golf watch clearly emphasises just how exclusive and sophisticated this up-and-coming watch company has become.
The watch is available in three different designs with three different turning bezels: simple blue-black, silvery steel or studded with 71 blue sapphires and a diamond. Further new products
"Eagle Heart"
This exquisite watch with an integrated golf counter is made from steel or gold, which gives it a satisfyingly weighty feel. For those who prefer a lighter wrist when swinging clubs, the "Eagle Heart" model is now also available with a titanium case, which is coated in anthracite PVD to create a more extravagantly colourful look. This lightweight metal watch with an avant-garde feel is available from Jaermann & Stübi in two different versions. "Order of Merit" in gold studded with 71 sparkling diamonds and a ruby 71 genuine diamonds and a ruby or 71 sapphires and a black diamond adorn the gold case of the Jaermann & Stübi model in the "Order of Merit" range. The leather strap is selected individually to provide the perfect match to each sophisticated, diamond-adorned gold watch. "Black Iron" studded with 71 diamonds and a ruby By popular demand, the "Black Iron" is also available in a model with 71 diamonds and a ruby. New rubber watch strap
Various colours of calf leather and alligator leather are available for traditional watch straps. In addition, the range now includes a rubber watch strap, which also comes in a selection of different colours. Rubber is a particularly good choice in summer and for tropical climates. Both the leather straps and the rubber straps are fitted with a folding buckle. Press release | 
