The fluidity of time - feminine style

Beleganza already existed in 2007. An exclusively male collection. By creating Beleganza Lady, the Swiss watchmaker Balmain is today making the deliberate choice to demonstrate its attachment to the woman. Beleganza Lady is the illustration of classical elegance made for women. This model asserts the magnificent vitality of the Balmain woman whilst at the same time portraying the qualities of calm, serenity and gentleness which are an everyday feature of a woman's waking moments. The sober design of the dial communes with and mollifies the force from the diamond-set bezel.

Stated elegance with that added touch of classicism from the Beleganza collection is a feature of these ladies' models. And so much the better, for it is precisely these features which have brought instant success to the men's collection. The watches' pure, clean lines are very pleasing. Women look at them, women covet them. And Balmain has understood. In 2008 the brand is presenting a model which follows the same trend but which it has designed expressly for ladies. The result is the Beleganza Lady watch, heralding an exchange between the discreet, yet very real aspect of its model and the disconcerting charm which Balmain applies to render woman beautiful yet again.

The Beleganza Lady watch, created under the Swiss quality that is specific to Balmain, offers a highly-appreciated comfort feature - it indicates the date.

Technical characteristics of the model illustrated:

• Steel case set with 64 diamonds
• Sapphire crystal
• Silvered dial with arabesques, four figures and eight diamond indices
• Matt, polished steel strap with folding buckle
• Water resistance: 50m
• Recommended retail price: from CHF590.

Press release